How to Track SERPs Using the Keyword Tool

You can use Keyword Tool to determine which SERP features your website does not rank for. If your website does not appear in the Featured snippet, Ask box, or video pack, you can assume it is not ranking for these features. The Keyword Tool will display a blue icon next to these features if your site does appear in one of these features. If you do not rank for one or more of these features, you need to check your SERP ranking strategy to determine which SERP features you should be targeting.

Featured snippets

If you have been looking for a way to improve traffic, you should definitely look into featured snippets. Featured snippets are small boxes that appear at the top of the SERP. By optimizing your site for these, you’re giving Google the best answer to a particular question. Listed below are four steps to do that. Featured snippets are an excellent way to increase organic traffic and improve your site’s rankings.

Featured snippets are between 40 and 50 words in length and should be formatted in one of Google’s preferred formats: lists, bullet points, or paragraphs. To optimize your featured snippets, you should make sure to write a more detailed answer to the question than the snippet itself. If you have 10x content, this can help. But if your content is just 40 or 50 words long, you can always add an additional three to five words.

Shopping elements

You might be wondering how to monitor Shopping elements on your SERP. They are Googlepowered ads that show up on SERPs for keywords with high commercial intent. The problem with these ads is that they steal clicks away from e-commerce stores that rank organically. You can do this by monitoring the shopping snippets in your Rank Tracker. These snippets can mess up your ranking report. So how do you keep them from messing up your rankings?

Paid results

You might be wondering how paid results are different from organic ones. Well, they’re the ones that appear when a person enters a specific keyword. They’re purchased with money and include a label at the top of the page. These special results sit alongside the organic ones. Most commonly, Google Ads (formerly known as Google AdWords) are listed at the top of the SERP.

Because they appear at the top of the page, they get more views than the other results.

Paid results for informational queries

Paid results are ads that appear above organic results on Google. While they have lower CTRs than organic snippets, paid results can still take clicks away from organic listings. Paid results show up for any niche and can also appear when people search for informational queries. To track paid results, you must set up a Google AdWords account. You will need to enter a keyword to track these ads.

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